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SNHU is a two-day program, covering important topics for all Christmas holiday performers. Women and men are invited to attend, to strengthen partnerships and to better understand the value that women can bring to a full holiday experience.

From history to marketing, to exploring your personal style both inside and out, SNHU’s comprehensive, interactive, and fun approach to learning will give you takeaways that help you develop your craft and become a more valuable member of the Christmas Community.

The History of Women in Christmas – Mythology, Legend, and Fact

How has the role of women in Christmas evolved? Learning the history of where and when Mrs. Claus and elves first appeared, and how other countries recognize the role of female holiday performers leads to a deeper understanding of how we arrived at where we are today.

Your Character on the Inside – Understanding and Creating Your Unique Attributes, History, and Backstory

What is your personal history for your character, and how do you bring that into your portrayal? Knowing your character’s past shapes the person you are today. Digging deeper to define your backstory sheds new light and insights, adds depth, helps you stay in character, and ultimately builds confidence and credibility.

Your Character on the Outside – Defining Your Style

Every woman and man has a style – what is your character’s? Dressing for the venue and occasion, choosing the right accessories, and matching your style with your character’s personality or your partner’s look creates an added dimension to what sets you apart. 

Photography, Video, and Presentation – 3…2…1…Show time!

Are you ready for the camera? Looking at an old photo often triggers someone’s  Christmas memory. Practicing your smile,  knowing the best lighting, angles, and wearing appropriate make-up are a few factors that go into a great video or photo. Keeping all this in mind reminds us to be aware that while in character, someone, somewhere, is waiting to take a shot.

Marketing, Social Media, and Business Basics – Developing and Growing Your Brand

How do you “get out there?” Marketing  through your website, social media, professional affiliations, even your business card and resume are some ways you brand yourself as a professional performer. Focusing on this important aspect of your business helps you establish yourself to get that return client.

Hygiene for the Holidays; Hygiene for All Year

Staying healthy during the year helps us stay healthy during the season. In this honest and frank discussion, we talk about the simple, everyday things we can do to stay healthy.

Performing within the Christmas Community – Talents, Performing Solo or with Others, Safety, and Ethics

As a performer, what do you do? Bringing a set of talents that uniquely define you, exploring independent opportunities, and understanding your role when working with Santa and others reinforces your value as a professional performer.  Bringing integrity to your role, understanding the diversity of the Christmas Community, and creating a safe environment, allows you to have fun, and rock your role from the inside out!

Special Topics

We invite our hosts to recommend a local expert who can present to the class. We build the discussion into the curriculum to broaden our views on topics relevant and important to Christmas performers.

Bonus Day – Dream It…Design It!

Added to the curriculum is an extra day to delve deeper into topics and do hands-on work building your marketing materials. You’ll leave with a head start on developing or polishing your brand.